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Think of it like the “no-makeup” make-up look for social media!
Social media has been moving away from the perfectly polished aesthetic, and more brands are finally embracing the unpolished post.
Even though these effortless campaigns are often carefully thought through, the idea might have been spontaneous, and the design is also made to feel real and fun. These kinds of posts help brands jump on trends without overthinking the sales pitch, making content feel like part of the conversation.
Some examples that we love are:
Food brand Itsu nailed this!
The Wealdstone Raider became famous in 2014 with a viral video showing him heckling his football team’s opponents with the famous You want some? I’ll give it ya!
Itsu hilariously put a twist on the viral video and the phrase Do you want some changing it to Do you want dim sum? I’ll give it to ya. A bit of nostalgia, a bit of fun and the video reached over 8 million organic views in less than 24 hours on social media.
Cheeky Aldi
Aldi UK’s quick edit of the famous cheating at Coldplay video was not only reactive but cheeky by joining the frenzy while also reminding everyone of the drama between the famous caterpillar cakes and their legal dispute with M&S.
Duolingo joining the hype
Lastly, Duolingo jumped on publicity for the new season of The Summer I Turned Pretty with a (what looked like) low-effort graphic teasing Belly and telling her to take notes.
These brands prove that you don’t always need high-definition perfection and ultra-polished campaigns to connect with your demographic. In fact, the unpolished posts often perform better. Why? Because it’s content people want to see, share with their friends and not scroll past.
Social campaigns don’t have to be picture-perfect to work. Sometimes it’s the quick and reactive posts that perform best.